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Apart from practical implications, the study also makes a theoretical contribution by proposing a new theoretical framework which outlines the major factors influencing the leisure tourism behavior of visually impaired individuals. Furthermore, this study proposed a specific definition of leisure tourism for visually impaired individuals. Physical obstacles linked to visual impairment are often perceived more serious than psychological obstacles. Therefore, travel companions/escorts, and tour organizers focusing on the visually impaired, and accessibility issues are contributing factors in making traveling a more pleasant experience for the visually impaired.

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Hence, this study focuses on Chinese visually impaired people, and attempts to uncover the “mysterious veil” of influencing factors that impact on their tourism behavior. The sample may not be representative of vision impaired people who have no prior travel experience. The reasons as to why some vision impaired individuals choose not to participate in tourism may provide further important influencing factors of their leisure tourism behavior. Furthermore, most of the interviewees were positive and optimistic, which may represent a particular type of personality among the sample of vision impaired people who participated in this study.

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The six main themes and their corresponding categories were used as the foundation to construct a theoretical framework which outlines the factors influencing leisure tourism behaviors for visually impaired persons, as shown in Figure 1. The global tourism industry reached a market size of $1.09 trillion dollars in 2020, with the online travel sector worth approximately $433 billion in 2021 and expected to rise to an estimated $691 billion by 2026. The travel and leisure industry is one that affects every country in the world and with the big players taking a larger stake of the market every year, it can be tough for smaller travel and leisure businesses to make their mark. Link building and digital PR plays a key role in helping businesses stand out online and grow their company. Factors influencing the leisure tourism behavior of visually impaired individuals. Finally, the selective coding process involved further clarifying and refining of any relationships and organizing the identified categories around a central explanatory concept.

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When visitors to an attraction happen to be visually impaired, few tour guides adjust their explanations according to the specific needs of visually impaired individuals. Moreover, China’s various attractions and scenic spots do not provide special facilities for visually impaired visitors. With the increase in leisure time and material wealth comes an enhanced awareness of leisure time as an important avenue for improving life happiness and realizing life meaning . However, visually impaired individuals are constrained by their own physiological conditions, making it difficult for them to participate in leisure tourism. Because of their impaired visual function, they have long been imprisoned by the traditional opinion that tourism is about sightseeing which requires one to be able to see the sights . This is also the reason why we seldom see visually impaired people in scenes of daily life and leisure tourism .